Shaping
Careers in
Healthcare
Max Skillfirst
- Strategy
- Design
- marketing
About Max SkillFirst
Max SkillFirst Limited, a Public Limited Company, operates as a non-government entity. Its objective is to develop industry ready professionals for the healthcare industry. Primarily serve healthcare services professionals to all major hospitals of the country.
Purpose
To train a specific young segment with skills to build a sustainable career within the reputed healthcare industry.
Challenges
- Limited Time: Generated leads within a challenging 30-day window.
- Target Audience: Attract a segment who can’t afford expensive education after school.
- Multichannel Management: Effectively orchestrated campaigns across diverse marketing channels.
- Creative Engagement: Crafted compelling creatives for enhanced audience engagement.
Action
- Studied Target Audience: Conducted a thorough analysis of the target audience to tailor campaigns effectively.
- Social Media Campaign: Implemented a comprehensive social media campaign for wider reach.
- Google Ads: Crafted search and display ads on Google for maximum visibility.
- Remarketing Strategies: Established cookies for effective remarketing to potential leads.
Weekly Reports: Provided weekly progress reports to stakeholders, ensuring transparent communication.
Marketing Tools
The project aimed to achieve client lead generation objectives through effective online channels, ensuring a robust and targeted digital presence.
- Google Ads
- Remarketing Strategies
Facebook Feed Ads
Results
- Successful Campaigns: Achieved successful campaigns that precisely reached the intended audience.
- Increased Leads: Noted a significant uptick in lead generation during the campaign period by 40%.
Stakeholder Involvement: Kept in sync with the sales team and other stakeholders for the quality or leads and admission process.
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