Bigger Burgers, Louder Buzz

Bigger
Burgers,
Louder Buzz

Big Mouth Café

A new age burger joint, entered the market of Malaysia fast-food scene, based in Kuala Lumpur. Big Mouth Cafe is redefining cravings with its signature Charcoal Big Burger—a smoky, juicy, and picture-perfect bit. They aim to serve a unique yet yummy experience to the entire Burger lover who are bored of trying regular cheeseburger.

Purpose

To boost the brand awareness across all the social media platforms and build a strong digital presence through engaging and fun content to attract the target audience.

Challenge:

The market of Malaysia was flooded with Giant burger chains and food outlets. How to stand out in the market without a legacy?-A serious question in front of Big Mouth Café and Blue Digital Media. This can only be answer with smart and real-time engaging content.

Our Approach:

· Starting from Scratch, Blue Digital Media managed Big Mouth Cafe’s presence on Instagram, Facebook, and Twitter with the goal of building a strong and memorable identity online. Created their social media pages on the Instagram, Facebook, and Twitter.
· We set up their profiles with branded visuals, a catchy bio, and consistent handles to create a polished, professional look. Our content focused on highlighting their signature Charcoal Big Burger through eye-catching photos, fun captions and videos that were designed to grab attention quickly.
· To build excitement and drive footfall, Blue Digital Media created and promoted hourly deal campaigns—limited-time offers that gave people a reason to follow, engage, and visit the café right away
· Every post reflected a friendly, quirky voice that matched the vibe of the brand and its young, urban audience. Alongside posting, we actively responded to comments and messages to build a sense of community and make every follower feel connected to the brand.

Results

Our efforts and strategies resulted as our engaging content turned online buzz into real-visits and fast-growing customer base. We ran eye-catching campaigns with hourly burger deals, quirky posts, and mouthwatering visuals. Their social pages saw a huge jump in followers, reach, and engagement within weeks.