Purpose:
To support the business team with all the IT and digital solutions to grow the solar business in Sweden.
Brand
Arka Energy AB, a pioneering force in Sweden's sustainable energy landscape, empowers homes and businesses to embrace the power of the sun. Headquartered in Sweden, Arka Energy offers a comprehensive suite of solar panel solutions, meticulously designed to cater to the diverse needs of both residential and commercial clients.
Arka Energy boasts a successful track record, having meticulously installed its innovative solar panel solutions in over 325 locations across Sweden. This impressive footprint translates to a tangible impact on the nation's sustainability goals. By enabling customers to generate and store clean energy through efficient battery integration, Arka Energy fosters energy independence for individuals and businesses alike. This ultimately empowers them to significantly reduce their reliance on traditional energy sources.
Challenges:
The multilingual website it starts with:
- Tight timeframe for developing an international-standard website in English and Swedish.
- Integrate Google API to fetch an exact map of any Sweden address.
Backend LMS and building full CRM
- Seamless integration of a backend Lead Management System (LMS) for managing leads from all sources
- To build a tailored CRM as per Sweden's solar industry specifications.
Generating Marketing leads from Digital
- Managing Social media in the local language.
- Reach out to all potential audiences and generate leads via social media campaigns.
Actions
Arka’s Website Development
- Scalable Architecture: The website is built with a scalable architecture to accommodate future growth and integration with new technologies
- Capture a wider Swedish audience: Attract new customers and establish Arka Energy as a frontrunner in the solar power market.
- Solar Quotation Calculator: A unique lead generation tool powered by a Google Maps API integration. Users simply enter their address and receive a rough estimate for their solar panel installation cost, fostering informed decision-making.
- Seamless Lead Management: Effortless integration with Arka Energy's CRM system allows for efficient lead nurturing and conversion.
LMS and CRM Technology Stack
- Leveraged PHP and CSS latest version for front-end development and MYSQL for the backend, ensuring scalability and performance.
- Customized backend LMS modules with allocation to the sales team to record actions and responses.
- Tailor CRM with residential and commercial detailed specifications. To create Proposals, vendor management, project management, and inventory management, Conducted extensive testing across devices and browsers to ensure cross-compatibility and user experience.
Marketing Strategy
- Create a social connection with Swedish audiences in the local language on Facebook and Linkedin.
- Generate leads for residential and commercial requirements from the market for business growth.
Results Achieved:
Website Launch
- Met all design, functionality, and content requirements while ensuring a seamless user experience for all screens.
- Successfully get the site live with an international-standard website in the timeframe.
CRM helped in scaling the business
- CRM implementation helped to get transparency and effectiveness in the business operations.
- Manage all the versions of the proposals generated and move those steps faster for business closures.
- Manage teams, vendors, and customers in one place.
Marketing Success
- Scale up business operations with highly qualified leads and social presence.
New Learning:
- Since the addressable market is small compared to big markets like India. Interest levels were higher when we compared with bigger markets.
