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Purpose:
C2C Product Brand GTM (Go To Market Ready).
Brand
Click2Confirm is a business communication tool that helps any organization's admin/accounts department and top-level management communicate with Vendors, Customers and Employees for all important business communication.
Challenges:
- Unclear Brand Meaning: The core value proposition of Click2Confirm wasn't readily apparent to potential customers. The platform's purpose and benefits needed to be clearly defined and communicated.
- Inconsistent Brand Perception: The absence of a unified brand identity across various touchpoints (logo, tagline, website, marketing materials) created a fragmented user experience. This inconsistency made it difficult for audiences to develop a clear understanding of the Click2Confirm brand.
- Website Communication Gap: The website, is a crucial touchpoint for potential customers, which missed out on effective communication around Click2Confirm's value proposition. Visitors lack on a clear understanding of how the platform could address their communication needs.
Action Taken:
- Defining a clear brand Objective and goals.
- Scripting and developing Introduction and Demo videos for clear communication
- Crafting, Syncing, and Streaming all web communication for website, social, and client touchpoints.
- Design new Marketing Ads for GTM Strategy implementation for Launch campaigns on platforms like Google Ads, Facebook Ads, SMS, WhatsApp, and email marketing.
Result:
Brand Manual in place and crystal clear communication for all Digital channels.
