☰
☰

Create Levesque into an International Brand

Purpose - To create an international luxury brand and GO TO MARKET ready for European countries.

Brand Overview -

Levesque is an Indian leather manufacturing company based in Noida, conceptualized by two brothers in 2014. Inspired by urban architecture, Levesque offers French designs crafted with premium French and Italian leathers that are pure in function and elegant in form.

Challenges
  • Brand Recognition: Establishing Levesque as a recognizable and trusted brand in competitive European markets.
  • Cultural Relevance: Adapting the brand’s messaging and aesthetics to resonate with diverse European audiences.
  • Market Penetration: Navigating the complexities of entering multiple European markets with varying regulations and consumer behaviors.
  • Digital Presence: Building a robust online presence to attract and engage potential customers across Europe.
  • High-Quality Visuals: Creating high-quality visual content that reflects the luxury and elegance of Levesque’s products.
  • Brand Consistency: Creating high-quality visual content that reflects the luxury and elegance of Levesque’s products.
Action

Blue Digital orchestrated a comprehensive marketing strategy combining organic and paid efforts. Via paid campaigns, leveraging Google & Bing campaigns, we targeted users interested in entrepreneurship, ensuring event visibility and engagement.

A list of organic activities was executed: Approaching 250 focused Facebook groups with relevant content posting. Reaching out to E-Cell of 100 premiere management and technology institutions of the country. Listing on Event registration websites. Pushing messages on Startup groups on telegram. Posting on all Social media properties.

Through engaging content and strategic targeting, our efforts aimed to leave a lasting impression. The focus was on making the community aware of ISB's role in organizing events that fuel student innovation.

Actions Taken

Brand Design Material:

  • Developed visually striking and cohesive brand design elements that
    reflect Levesque’s unique blend of French design and premium leather craftsmanship.

Brand Manual:

  • Created a comprehensive brand manual outlining the brand’s visual
    identity, tone of voice, and usage guidelines to ensure consistency
    across all platforms and communications.

Support in Model Shoots:

  • Coordinated and supported professional model shoots to create
    high-quality imagery showcasing Levesque’s products in sophisticated
    and aspirational settings.

Brochure:

  • Designed an elegant and informative brochure highlighting Levesque’s
    thought process, craftsmanship, and product range, tailored to
    appeal to European consumers.

Website:

  • Developed a user-friendly and visually appealing website optimized for
    European markets, featuring detailed product descriptions,
    high-resolution images, and an intuitive e-commerce platform.

Copywriting:

  • Produced compelling and culturally relevant copy that communicates
    Levesque’s brand story, values, and the unique qualities of its products.

Content:

  • Created engaging content, including blog posts, social media updates,
    and email newsletters, to build brand awareness and foster a
    connection with the target audience.

Creatives:

  • Designed creative assets for various marketing campaigns, ensuring
    alignment with the brand’s visual identity and strategic goals.
Results

Increased Brand Awareness:

  • Successful launch in several European countries, achieving significant brand
    recognition and positive reception from the target market.

Enhanced Online Presence:

  • A robust digital presence with increased website traffic and social media engagement,
    driving traffic.

Consistent Brand Identity:

  • A strong and consistent brand identity across all touchpoints, reinforcing Levesque’s
    position as a premium leather brand.

Customer Engagement:

  • High-quality visuals and compelling content fostered a deeper connection with customers.
Conclusion

Through strategic planning, creative execution, and a focus on quality and consistency, Levesque successfully transformed into an international brand. The comprehensive approach to branding, digital presence, and market penetration enabled Levesque as an option in the European market, setting the stage for continued growth and success.