Purpose:

Digital and communication support for large reach out B2B event programmes and build engagements.

Brand Overview -

Founded in 1995 by Vishal Vinayak with a team of just four, Nano Tech Chemical Brothers began its journey in Ludhiana, Punjab, India. The company initially focused on trading textile chemicals, catering to major clients like Vardhman and Winsome. In 2003, Nano Tech Chemical Brothers took a significant step forward by expanding into the manufacturing of textile processing aides. This marked the birth of the brand "Nano Tech Chemical Brothers."

The next decade was dedicated to building a strong foundation for the future. This culminated in a successful collaboration with a European Research Consultancy in 2015. Through this partnership, Nano Tech Chemical Brothers commenced the production of silicone colorants under the brand name "Csilment" in India.

Context:

Nano Tech Chemical Brothers decided to participate in one of the largest cosmeceutical events. As the agency managing all marketing operations, Blue Digital was tasked with crafting a compelling presence to showcase Nano Tech Chemical Brothers as a leading industry provider to the event's visitors.

Challenges:

Nano Tech Chemical Brothers sought to establish a commanding presence at a prominent industry event. The challenge was to create a holistic brand experience that aligned with global standards, effectively showcased the company's innovation capabilities, to build engagements and generate business leads.

Solution:

Blue Digital, as the agency tasked with executing the marketing strategy, developed a comprehensive approach to address these challenges. The core focus was on creating a visually striking and informative booth, coupled with engaging collateral and a compelling brand narrative.

• Stand Design: A meticulously crafted booth design was developed, adhering to global aesthetic standards while incorporating elements that reflected Nano Tech Chemical Brothers' brand identity. The design was optimized for local fabrication to ensure timely and cost-effective execution.
• Collateral: A high-impact brochure was created to showcase Nano Tech Chemical Brothers' manufacturing capabilities in India. Additionally, over 100 formulas were strategically presented to highlight the company's diverse product range and expertise.
• Social Media Creative Designing: Crafted visually resonant social media creatives to boost engagement and brand awareness, leading to improved online presence.
• Emailers and Messaging: Designed compelling email campaigns that effectively reached target audiences, increasing open rates and driving marketing success.
• Flyers: Developed eye-catching flyers to promote events and products, enhancing visibility and audience engagement at physical locations.
• Profile Designing: Created professional brochures and profiles to showcase the past work and products, attracting potential clients and partners.