Purpose

To amplify reach and views for Third-Party Client ads on platforms like Facebook, Instagram, Twitter, and YouTube. The goal was to elevate the visibility of National Geographic Traveller India's campaigns, aligning with its ethos of promoting exploration and conservation.

Brand Overview:

National Geographic Traveller India, a travel magazine under the global non-profit National Geographic, inspires diverse journeys and advocates for sustainable travel. The National Geographic Society, founded in 1888, uses science, exploration, and storytelling to safeguard the world's wonders.

Purpose:

Blue Digital's mission was to amplify reach and views for Third-Party Client ads on platforms like Facebook, Instagram, Twitter, and YouTube. The goal was to elevate the visibility of National Geographic Traveller India's campaigns, aligning with its ethos of promoting exploration and conservation.

Challenges Faced:

• Defined Budget: Working within a defined budget posed a challenge. Balancing effective ad spend to achieve optimal reach required strategic planning and meticulous execution.
• Establishing Reach on Less Established Platforms: Gaining viewership on less established social media channels presented hurdles. The task was to generate engagement and visibility on platforms that were not as prominent as the mainstream ones.
• Limited Time Frame: With a condensed 6-month campaign timeline, time became a significant constraint. Efficient planning and rapid execution were crucial to achieving campaign objectives within the stipulated period.