Vedic Cosmeceuticals
Purpose:
To reach out and build engagements with Cosmetic Brand owners.
Brand Overview -
Vedic Cosmeceuticals is India’s leading full-service contract manufacturer of high-quality personal care and oral care products in the skincare, oral hygiene, haircare, baby care, and intimate care categories. Personal wellness brands such as Nykaa, FabIndia, Bombay Shaving Company, Sirona and many more have made use of Vedic’s manufacturing expertise from concept to final product. Vedic’s USP has been “IDEA TO SHELF” under one roof.
Context:
Vedic decided to participate in one of the largest cosmeceutical events BeautyWorld UAE. Since Blue Digital was managing all the marketing operations, it has been asked to put everything together to showcase Vedic as one of the leading providers to visitors.
Challenges:
The design for the stand, guest giveaways, brochure, and presentation has to be of global standards.
Showcase rightly Vedic Innovations labs and capability of Formula creation live in the stand.
Action
Considering the Brand Guidelines we created designs as per the local fabricator for design outputs.
The elegant guest giveaway was also designed keeping in mind Vedic sustainability initiatives.
Brochure and Video presentation that focused on Vedic’s manufacturing capability in India.
Layouting more than 100 formulas smartly to show capability in all verticals
Results
Standout / Unique Design that attracted who’s who in the stand.
Super engagement of visitors in the stand. Appreciation by most of the visitors.
Able to create the hook for more leads than expected.
