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Purpose:

To train a specific young segment with skills to build a sustainable career within the reputed healthcare industry.

Brand Overview:

MAX SKILL FIRST LIMITED, a Public Limited Company, operates as a non-government entity. Its objective is to develop industry ready professionals for the healthcare industry. Primarily serve healthcare services professionals to all major hospitals of the country.

Challenges
  • Limited Time: Generated leads within a challenging 30-day window.
  • Target Audience: Attract a segment who can’t afford expensive education after school.
  • Multichannel Management: Effectively orchestrated campaigns across diverse marketing channels.
  • Creative Engagement: Crafted compelling creatives for enhanced audience engagement.
Action
  • Studied Target Audience: Conducted a thorough analysis of the target audience to tailor campaigns effectively.
  • Social Media Campaign: Implemented a comprehensive social media campaign for wider reach.
  • Google Ads: Crafted search and display ads on Google for maximum visibility.
  • Remarketing Strategies: Established cookies for effective remarketing to potential leads.
  • Weekly Reports: Provided weekly progress reports to stakeholders, ensuring transparent communication.
Marketing Tools Used:

The project aimed to achieve client lead generation objectives through
effective online channels, ensuring a robust and targeted digital presence.

  • Google Ads
  • Remarketing Strategies
  • Facebook Feed Ads
Result
  • Successful Campaigns: Achieved successful campaigns that precisely reached the intended audience.
  • Increased Leads: Noted a significant uptick in lead generation during the campaign period by 40%.
  • Stakeholder Involvement: Kept in sync with the sales team and other stakeholders for the quality or leads and admission process.

This case study showcases how Max Skill First overcame lead generation challenges within a tight timeframe, leveraging diverse channels and strategic marketing tools for impactful results