Bold
Campaigns.
Real Impact.
Probus Insurance Broker pvt. ltd.
- Strategy
- Design
- marketing
Probus Insurance Broker Private Limited is one of the prominent Insurance Broker, customarily from the retail clients paired along with its Pan India presence and also balanced with the finest blend of Life and Non-Life Insurance business.
Digital Marketing
Objective: Build brand awareness and generate qualified leads
Challenge:
• Low digital visibility and brand recall
• Weak social media engagement and inconsistent content
• Poor lead quality from previous campaigns
• Difficulty simplifying and communicating complex insurance products
• Low email open rates due to audience fatigue
Our Approach:
Social Media Marketing for Brand Awareness
We developed a consistent and engaging content strategy across platforms like Instagram, Facebook, and LinkedIn to educate users about insurance products, build credibility, and humanize the brand.
• Designed visually impactful creatives
• Ran awareness and engagement ad campaigns
• Shared client success stories, product insights, and industry updates
Email Marketing for Lead Generation
We launched highly targeted email campaigns focused on:
• Educating users about insurance options
• Promoting seasonal offers and policy reminders
• Encouraging sign-ups for free consultations
Each email was personalized and action-driven, leading to improved open and click-through rates.
Results:
• Significant growth in social media engagement and reach
• Increased inquiries and conversions from social platforms
• Boost in qualified leads via email campaigns
• Strengthened brand perception in the digital space
Conclusion:
Our strategic marketing efforts helped Probus Insurance Broker expand its online reach, nurture customer trust, and successfully generate high-quality leads—proving that consistent branding and targeted communication are key drivers in the insurance industry.
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