Blue Digital orchestrated a comprehensive marketing strategy combining organic and paid efforts. Via paid campaigns, leveraging Google & Bing campaigns, we targeted users interested in entrepreneurship, ensuring event visibility and engagement.
A list of organic activities was executed: Approaching 250 focused Facebook groups with relevant content posting. Reaching out to E-Cell of 100 premiere management and technology institutions of the country. Listing on Event registration websites. Pushing messages on Startup groups on telegram. Posting on all Social media properties.
Through engaging content and strategic targeting, our efforts aimed to leave a lasting impression. The focus was on making the community aware of ISB’s role in organizing events that fuel student innovation.